Josh's sister qualified as a nail tech and started doing what every new tech is told to do: post the work. The problem was the photos. The salon lamp turned everything yellow, the flash blew out the shine on a gel finish, and the colour that took her two hours to get right came out as something else entirely on Instagram.
She was doing good work and posting photos that made it look average. Sometimes she just didn't post at all. For someone building a client list off an Instagram grid, that matters more than it should.
Josh had taught himself to code, so he did the obvious thing and started building something. The first version was rough, but it fixed the colour, calmed the skin tone, and made a phone snap look like it came from a proper set-up. That was the whole idea.
Then Hannah joined as co-founder and NailTech stopped being a side project. She worked in the beauty industry before she taught herself to code and moved into mobile design, which meant she understood both halves of the problem: what the app needs to do, and what a nail tech's day looks like when they're trying to fit a photo in around clients.